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MAKE Audience

MAKE readers are technology enthusiasts and weekend tinkerers with the desire to experience and express their own personal power of creativity and invention, by using and sometimes reusing technology to build things that are not instantly obvious.

Motivated by the belief that "everything is hackable," the MAKE reader possesses an uninhibited curiosity with taking things apart, then reassembling in a very unique and often extreme fashion. They are driven by the pride, satisfaction, and the simple joy derived from build-it-yourself technology projects. MAKE is their guide.

Age: 30-54
Sex: 90% male
HHI: $108,900
Education: 85% college graduates

Advertise in MAKE, Volume 21: Don't miss the first issue of 2010! Download this pdf for more information.