Make Magazine Print Advertising Materials Specifications

Mechanical Specifications:

Dimensions:
Trim Size: 6-5/8" x 9-3/8"
Live Area should be kept 1/4" from trim on all sides including gutter.
Bleed extends 1/8" beyond trim on all sides.
Binding: Perfect
Inserts are accepted. Contact your sales representative for details.

Full Page (no bleed): 6-1/8" x 8-7/8"
Full Page (bleed): 6-7/8" x 9-5/8"
Two Page Spread (no bleed): 12-3/4" x 8-7/8"
Two Page Spread (bleed): 13-1/2" x 9-5/8"
Half Page Vertical: 2-7/8" x 8-7/8"
Half Page Horizontal: 6-1/8" x 4-3/8"

Other Dimensions: Call for instructions

Marketplace Ads:
1/4 of a page: 2.625" x 4.0"
Note: a keyline will be added to all marketplace ads.

Materials Submission and Mailing Instructions

Insertion orders should be submitted to:
Katie Dougherty at
phone: (707) 827-7272
fax: (707) 829-1154

Ad materials should be sent to:

Please carbon copy

Physical Mailing Address:

Prepress Assembly, Inc.
74 Langton St.
San Francisco, CA 94103
Attn: Production-MAKE Magazine

Carol Rives: (415) 621-8970

For further information about uploading ad files to our FTP site, contact us at

Digital files should be provided as PDFX1-A format, using Acrobat Distiller 6.0 or similar. Other native application files can be submitted such as QuarkXPress or InDesign, however additional production charges may apply. All fonts and images need to be included. Any placed images should be at 100% size and 300 dpi, CMYK. Note that we cannot guarantee accurate reproduction on fonts that are not Adobe postscript fonts. Additional charges may be added if the files do not comply with standard requirements.

Color Proofs should be a high-quality digital proof that meets SWOP standards. A list of SWOP-certified proofing formats is available here. Color correctness cannot be guaranteed if color proof is substandard, or no proof is provided.

Screen requirements: 150 line screen

Density: Total 4-color density should not exceed 280% with no more than one color solid. Please note there is an expected press gain of 18-22% in the 50% range, and that ink coverage will vary slightly during press run.

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